Mission: Our mission is to be a bank that fully understands the needs and expectations of clients, providing them with optimal solutions through the most suitable channels; offering a wide range of products and services to all segments of society in the fastest and most efficient way through a developed branch network and digital channels; operating based on sustainable profitability and efficiency according to global standards, while adhering to ethical values and social responsibility; placing customer satisfaction above all.
Vision: We aim to become a leading universal bank with high trust and market value; a bank providing flawless and consistently high-quality service at every point of presence; a bank that views clients and employees as its most valuable assets; a bank that continuously creates value, improves itself, delivers more than expected from a bank, and serves as an example to others.
Key Principles of Strategy:
• Provide clients with the most suitable solutions and products based on their needs and preferences.
• Offer a wide range of banking services to all segments of society through the branch network and other service channels — quickly and efficiently..
• Maintain high service standards and stable income in accordance with Ziraat Financial Group standards.
• Prioritize customer satisfaction above everything else.
Strategy Implementation
The bank regularly reviews the implementation of its strategy: at least twice a month at Liquidity Committee meetings and at least twice a year at Board of Directors meetings. Board members are responsible for developing, monitoring, and implementing the strategy in key business areas. Changes in banking operations are reflected in annual financial plans.
Strategic Objectives
- Build a strong balance sheet structure with a focus on sustainable development and competitiveness.
- Develop and implement a customer relationship management (CRM) model focused on service quality and client base growth.
- Provide modern infrastructure solutions and robust information technology to support the bank’s digital transformation.
- Improve and optimize internal business processes to increase efficiency, customer value, and service speed.
- Develop the organizational structure and digital service channels alongside the traditional branch network to expand coverage and enhance accessibility.